MüLLER- Moos in Unexpected Places

Youtube + Social Ads

Frijj is back! After last year’s Müller Frijj campaign did so well, we got the chance to bring back the fun for another round of milkshake mania. As editor and animator across both campaigns, this one was all about pushing the madness a little further, dropping unexpected moos into situations where they really shouldn’t exist, from a T-Rex in the desert to a chaotic video game battle. The whole campaign keeps that playful Frijj tone, with an underlying aim to disrupt the algorithm for Gen Z men, giving them some respite from the building pressures of manospheric content targeted at them. It was great to revisit an idea that audiences connected with the first time around and find new ways to make it feel fresh again.

Agency VCCP Girl & Bear

Creatives Ed Rees & Kat Lwahas

Editor and Motion Designer Amelia Grace Eve

Publication

Creative salon

ADLAND