MüLLER- Just feel the urjj

Youtube + Social Ads

‘Just feel the Urjj’ builds on Müller’s growing reputation for bold, humorous work - following recent campaigns for Müller Corner and Bliss - but this time turns its attention to Gen Z men. In a world where these young men are being told to hustle harder, grind more, and take life seriously, Müller FRijj offers a much-needed antidote to all that noise. The campaign repositions Müller FRijj as a mischievous, nonsensical escape from the pressures of modern life.

The series of film disrupts typical content formats by spoofing self-serious influencer culture - finance bros, gym gods and alpha motivators - before exploding into absurdity with a chaotic rush of “Urjj energy” as the Müller FRijj bottle takes over. Think motivational clichés turned on their head with milkshake-fuelled mayhem, ending with the defiant message: “Just feel the Urjj.”

Agency VCCP Girl & Bear

Director George Wait

Editor and Motion Designer Amelia Grace Eve

Publication

Campaign

Little black book