HEWLETT PACKARD
HP SPROCKET x THE XFACTOR SOCIAL CONTENT 2017
Social media video director, art director, animator and editor. These animations were featured on Hewlett Packard social platforms.
HP SPROCKET x THE XFACTOR SOCIAL CONTENT 2017
Social media video director, art director, animator and editor. These animations were featured on Hewlett Packard social platforms.
ART DIRECTION & ANIMATION
These animations were made for the brand Hewlett Packard in partnership with the XFactor, to feature on their branded social platforms.
I developed the ideas for these animations, each highlighting a different element of the gift box product. I also developed the art direction, shot and edited each of the short videos.
This animation highlights the convenient portability of the sprocket in a fun and colourful way, whilst featuring each product available in the gift box.
This animation was designed to identify the top 10 XFactor finalists of 2018, and also show the unique feature of a personalised skin for you HP Sprocket.